INFO

Lionsgate engaged Devastudios with the challenge of re-conceptualizing the studio logo to represent the dawning of a new era for the studio. The new design features a light-speed journey through the galaxy, reflecting the vast universe of creativity that exists within Lionsgate. The animation is replete with visual reference to the branding heritage of the studio. Sharp-eyed viewers will spot a lion constellation in the galaxy, and note that the logo resolves in a cloudscape that draws its visual DNA from the previous incarnation of the logo (also designed by Devastudios).┬áDevastudios’ creative directors collaborated with Billy Mallery of Mallery Scores to create the score for the logo, which was recorded with an 80 piece orchestra and choir.