LIONSGATE – Logo
Lionsgate engaged Devastudios with the challenge of re-conceptualizing the studio logo to represent the dawning of a new era for the studio. The new design features a light-speed journey through the galaxy, reflecting the vast universe of creativity that exists within Lionsgate. The animation is replete with visual reference to the branding heritage of the studio.
Sharp-eyed viewers will spot a lion constellation in the galaxy, and note that the logo resolves in a cloudscape that draws its visual DNA from the previous incarnation of the logo (also designed by Devastudios). Devastudios’ creative directors collaborated with Billy Mallery of Mallery Scores to create the score for the logo, which was recorded with an 80 piece orchestra and choir.