STAR WARS – Brand Logo
The first brand logo in the 40+ year history of Star Wars. The team at Devastudios was thrilled to collaborate with LucasFilm on this logo that premiered at the beginning of The Mandalorian on Disney+. The brand logo for Star Wars was conceived as a showcase for the instantly recognizable masks that make up the pantheon of Star Wars characters. The masks gleam out of darkness, revealed through light reflection as a fluid extension of the design aesthetic of the LucasFilm logo.
Good and evil constantly collide in the Star Wars universe, and we wanted the logo design to subtly nod to this theme. The reflections that sweep across the masks are evocative of blue and red lightsabers, suggesting the ongoing epic battle of the two sides of the Force.