Star Wars – Brand Logo – Devastudios

STAR WARS – Brand Logo

The first brand logo in the 40+ year history of Star Wars. The team at Devastudios was thrilled to collaborate with LucasFilm on this logo that premiered at the beginning of The Mandalorian on Disney+. The brand logo for Star Wars was conceived as a showcase for the instantly recognizable masks that make up the pantheon of Star Wars characters. The masks gleam out of darkness, revealed through light reflection as a fluid extension of the design aesthetic of the LucasFilm logo.

Good and evil constantly collide in the Star Wars universe, and we wanted the logo design to subtly nod to this theme. The reflections that sweep across the masks are evocative of blue and red lightsabers, suggesting the ongoing epic battle of the two sides of the Force.

Iconic Figures.

ILM provided us with the intricate models of the characters, and our designers developed custom materials for the models that blended glossiness and grit. To the left, you can see some of the lighting tests that the Deva design team rendered during the look dev process as our designers worked through extensive iterations to find the perfect combination of glossiness, roughness and specular reflection.

Iconic Figures.

ILM provided us with the intricate models of the characters, and our designers developed custom materials for the models that blended glossiness and grit. To the left, you can see some of the lighting tests that the Deva design team rendered during the look dev process as our designers worked through extensive iterations to find the perfect combination of glossiness, roughness and specular reflection.

ACES color.

The sequence of masks ends with the actual Mandalorian helmet, which then seamlessly transitions into luminous multi-hued Star Wars logo. In collaboration with ILM, we matched the color pipeline series, using ACES color space through the entire pipeline so our delivery could be seamlessly integrated into the finishing process.