Spider-Man: Into the Spider-Verse

In our initial meeting with Phil Lord and the Sony Pictures Animation creative team on Spider-Verse, they told us they wanted a logo sequence that would transport the viewers into a comic-book world. The logo sequence was an integral part of the film, a surreal onramp to the wild ride that the viewer was about to be plunged into. We walked out beyond inspired, ready to break all the logo-sequence rules to craft an intensely memorable opening for this fantastic film, in a tremendous collaboration with the Spider-Verse film-makers.

“Within the first 30 seconds you know you’re watching something new. A sensational title sequence threatens to be the design equivalent of flashbang grenades, yet the art isn’t assaultive, only inventive, with hues that stretch the spectrum as far as the eye can see.”

-Joe Morgenstern, The Wall Street Journal

The Columbia Lady sequence was crafted using archival versions of the logo mixed with custom Deva-created art. The process was a constant flow between Deva’s design team and editors, and the film-makers at Sony Pictures Animation to get the rhythm of the visuals perfectly balanced. Our objective was for this piece to teeter right on the edge of visual overload without going too far.

“The fun begins with the Columbia Pictures logo, for crying out loud. It morphs, via a series of digital glitches, from the familiar, Annette Beningish-goddess-holding-a-torch into a monster, a glyph and a rootin’, tootin’ cowgirl. The impulse to pack moviegoing pleasure into every corner continues throughout Spider-Verse…”

– Chris Hewitt, Star Tribune

Marvel Reimagined

Our designers went about wreaking creative havoc on the Marvel logo with unabashed glee. We interpreted it as graffiti street art, retro line-art, pop art, comic-book art…over twenty custom versions of the logo are integrated into these neck-snapping seven seconds. It was flipped upside-down, ran backwards, and chroma-offset until we had crafted something really unique.

Marvel Reimagined

Our designers went about wreaking creative havoc on the Marvel logo with unabashed glee. We interpreted it as graffiti street art, retro line-art, pop art, comic-book art…over twenty custom versions of the logo are integrated into these neck-snapping seven seconds. It was flipped upside-down, ran backwards, and chroma-offset until we had crafted something really unique.

Sony Pictures Animation Logo Unveiling

This was the first film that featured the new Sony Pictures Animation logo. We have been working with the Sony Pictures Animation leadership team to redesign this word-mark and branding for some time, so it was great to also be able to create these memorable variations on the logo for its first public showing.

Sony Pictures Animation Logo Unveiling

This was the first film that featured the new Sony Pictures Animation logo. We have been working with the Sony Pictures Animation leadership team to redesign this word-mark and branding for some time, so it was great to also be able to create these memorable variations on the logo for its first public showing.

Pascal Pictures

Uber-producer Amy Pascal is a driving force behind the Spider-Man franchise. Her logo has a deeply personal story, as it is based on a detailed model of the Santa Monica pier that her father built for her. We arranged to visit her home to shoot photographs of the incredibly detailed hand-crafted model. That photography became the basis of this logo, as we treated those photos and mixed them with CG, line art of the logo mark provided by Sony Pictures Animation designers, hand-sketches scanned right out of Phil Lord’s notebook, and custom Deva-designed versions.